Name brand tequila in a red frost bottle4/11/2023 ![]() Individual tallboy cans were also sold for all three flavors. CACTI was offered in three flavors-pineapple, lime, and strawberry-and sold in nine-can variety packs. In March 2021, Scott introduced his newest non-musical venture to the world, a blue agave-infused hard seltzer beverage, CACTI. Over the past several years, the Houston rapper has become a go-to endorser for brands ranging from Nike to McDonald’s. It shouldn’t be surprising to see Travis Scott’s name on this list. He opened up a door for artists like ASAP Rocky, who recently unveiled his own whiskey brand, Mercer + Prince, earlier this year. That led Jay-Z to call for a boycott of the company, and he went on to get involved in the liquor business himself, investing in Armand de Brignac (better known as Ace of Spades), which he sold 50 percent of to LVMH. But a major shift happened when a former Cristal staffer spoke disparagingly about hip-hop embracing the brand in 2006. Hip-hop artists didn’t always have their own liquor brands to promote, hence why you would hear frequent mentions of Moët, Dom Pérignon, and Cristal on songs since the early 2000s. So with their inherent reach, it makes perfect sense that celebrities are capitalizing on the alcohol market. So it makes sense that celebrities have ventured into the category, particularly those whose music is such a big part of nightlife and are able to advertise their brands on songs that permeate the clubs. In the US alone, the liquor market pulled in as much as $35.8 billion in sales, a number that has only been growing for the past 12 years. And you don’t have to be as rich as Diddy to crack open a fresh bottle of Cîroc. Who doesn’t enjoy a good drink? Whether it’s a bottle of expensive scotch or a cheap 12-pack of hard seltzer, good alcohol is one of few guilty pleasures that everyone enjoys. ![]()
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